Geotargeting is an amazing AdWords feature that has changed not only the way local businesses manage their PPC campaigns but also helped give larger campaign managers another way to optimize and ...

Are you wasting money on Adwords? What digital marketer hasn’t wondered that? Sure, you might see some positive ROI, but what about the waste? Are you getting the best results? Are you making ...

There’s probably no one working in marketing or running a business that hasn’t heard of Google AdWords. Many people know about the Display Network, but not everyone understands what it is. The ...

Google AdWords is what's known as a pay-per-click service; companies are charged every time someone clicks on the ad. This advertising model is extremely flexible in price and can be an effective ...

AdWords recently released a Health Score feature that 'grades' your account, but is it just a rip-off of an existing free performance grader? Columnist Larry Kim compares.

Google AdWords may be too complex for small businesses, prompting calls for simplified advertising solutions.

AdWords Express is an appealing option to small, local businesses on a shoestring budget, but it's important to determine if this is the most efficient way to spend your advertising dollars. Some ...

If you’ve heard the buzz about paid search query data being stripped out of Google AdWords, you may understandably have questions and concerns. But what is actually changing and what does it ...

Want the inside scoop on how columnist and former Googler Frederick Vallaeys manages his AdWords campaigns? Check out his Checklist for AdWords Success!

If you’re using Google Adwords for your business you may be getting terrible results without even knowing it. The first step toward improving your results is to ignore your competitors.