Walmart's Discovered experience started out last year as a way for kids to buy virtual items for Roblox inside the game. But today, that partnership is testing out an expanded pilot program that will ...

e.l.f. Beauty is expanding its partnership with Roblox, becoming the first beauty brand to test real-world commerce in the virtual gaming platform. Walmart will power e.l.f.'s new virtual kiosk, where ...

Six Flags has entered the metaverse via a new experience in the virtual gaming platform Roblox featuring virtual rides and a token-based mixed-reality rewards program, extending the operator of theme ...

Roblox’s new AI assistant is one of a few new AI tools from the company. Roblox’s new AI assistant is one of a few new AI tools from the company. is a senior reporter covering technology, gaming, and ...

Today I attempted something absolutely ridiculous: stealing a brainrot in real life. Inspired by Roblox chaos, I turned the game’s loudest memes and wildest moments into a real-world challenge. Every ...