Google is announcing a big addition to Google Analytics today — Mobile App Analytics. As with the social media-focused reports launched earlier this year, the interest in mobile analytics is obvious — ...

Google Analytics introduced two predictive metrics to App + Web properties this July, which focus on purchase and churn probability. Google Analytics launched its App + Web feature in 2019. True to ...

Google today announced that it has worked with 20 advertising partners to bring its app install analytics in Google Analytics to iOS developers. To enable this functionality, Google worked with ...

In an update to Google Analytics, bot traffic will be automatically filtered out of reports for Web + App properties. “In App + Web properties, traffic from bots and spiders is automatically excluded.

Google is meeting its analytics customers where they tend to spend the most time: on tablets and smartphones. In fact, in its latest upgrades to Google Analytics, Google has put the spotlight on its ...

Google today announced deeper integration between AdWords and Google Analytics for Mobile Apps. In short, you can now link your AdWords and Google Analytics accounts and enable auto-tagging. By doing ...

At long last, the Google Analytics team announced an official Google Analytics mobile app. There are nearly a dozen apps in the Google Play store that use the Google Analytics API to display reports ...

Back in December of last year, we told you about a really rad app to keep yourself updated on your site traffic if you’re using Google Analytics. The app, called Analytiks, is iOS only, and puts ...