By Jonathan Gordon (@JW_Gordon), Jesko Perrey, and Dennis Spillecke (@dspillecke) Big Data is the biggest game-changing opportunity for marketing and sales since the Internet went mainstream ...

Forbes contributors publish independent expert analyses and insights. I write about how data & data-driven marketing are changing business. This article is more than 10 years old. Big data is new ...

For months, a multitude of article headlines have been spotlighting the need to “tackle Big Data,” and it seems like we’ve been talking about this for ages. And yes, that includes Retail TouchPoints.

The Era Of Big Data Arrives As the ways for online users to interact online grew, methods of marketing to online users grew with it.

“Big Data” is the latest example of how a shiny new concept can become the toast of the town. Big Data has been heralded by many as the new competitive advantage for smart companies. Like many ...

Why Rakuten launched a big-data marketing consultancy The company aims to hold TV accountable at last, pushing Dentsu out of its comfort zone. Rakuten Data Marketing, a joint-venture between Rakuten ...

Big data is more than just a buzzword. In fact, the huge amounts of data that we’re gathering could well change all areas of our life, from improving healthcare outcomes to helping to manage ...

Below are ways big data can be used in marketing: Monitoring Online Trends to Make Informed Decisions on Marketing Strategy One way of using Big Data is using the Google Trends online tools.

Teradata has released the results of its 2013 Data Driven Marketing Survey, compiling responses from over 2200 marketers throughout the globe. Companies surveyed all have at least $100M in revenue ...

Big data is poised to help marketers reach and engage customers and prospects in ways that businesses are only now starting to understand. Enterprises that don't embrace analytics may soon see ...

Although 91% of senior corporate marketers agree that successful brands are using customer data to drive marketing decisions, 39% say their own company's data is collected too infrequently, or not ...