Apple's ARKit platform lets developers create interactive augmented reality apps, complete with 2D and 3D elements. AR apps leverage your iPhone's cameras, display, graphics processor, and machine ...

While augmented reality (AR) may seem like sci-fi jargon, and associated with expensive, experimental devices like the Microsoft Hololens, in fact, augmented reality is widely available, and has been ...

Theodore Roosevelt, known affectionately as the “conservationist in chief,” was an avid outdoorsman, passionate about preserving the country’s natural beauty and resources. And, now, he can tell you ...

Augmented Reality (AR) can be fun technology to play with. The basic premise of AR is to overlay digital content on top of real things using something like a map, a camera, or sometimes the sky.

NEW YORK & CLICHY, France--(BUSINESS WIRE)--L’Oréal and Perfect Corp. announce a global partnership that integrates makeup collections from L’Oréal brands worldwide in YouCam Makeup, the award-winning ...

JLG Industries, a manufacturer of mobile elevating work platforms (MEWPs) and telehandlers, announced updates to the JLG Augmented Reality (AR) app. The updated app gives the digital tool a facelift ...

An augmented reality application could reportedly become one of the default apps in iOS14. This would allow any iPhone user to view their location with AR at any time. This is apparently part of Apple ...

Roger Cheng (he/him/his) was the executive editor in charge of CNET News, managing everything from daily breaking news to in-depth investigative packages. Prior to this, he was on the ...

Snap Inc. is more aggressively embracing augmented reality, showing off a new version of its glasses with AR and expanding shopping features to compete in e-commerce with other social media platforms ...

Wallace and Gromit, the delightfully goofy Brit and his preternaturally clever hound, will embark on their first augmented-reality adventure in the fall of 2020. The full AR experience in the ...

Google has killed a large number of applications and features in the past, which isn't surprising for such a massive corporation. The latest casualty? Its augmented reality Measure app, which it has ...

Uber appears to be working on an augmented reality walking directions feature designed to help Uber users find the appropriate vehicle and driver in a crowded area. Mentions of augmented reality ...