Social media platforms often guess what you want to see but you can change your algorithm with a few taps on your screen.

Rachel Feltman: For Scientific American’s Science Quickly, I’m Rachel Feltman. TikTok’s algorithm, which shapes what more than a billion users see, has developed an almost mystical reputation for ...

It’s hard to ignore the seismic shifts brought about by algorithm-driven content. Every time you scroll through your social media feed or check your favorite news app, algorithms are diligently at ...

TikTok appears to be changing hands, but what that means for users is up in the air. Stefani Reynolds/AFP via Getty Images President Donald Trump announced on Sept. 19, 2025, a preliminary agreement ...

The content recommendation algorithm that powers the online short video platform TikTok has once again come under the spotlight after the app's ‍Chinese owner ByteDance signed binding agreements to ...