Values-based decision making differs substantially from more traditional, top-down models of decision making in that everyone in an organization has a part to play in establishing and maintaining the ...

A value proposition statement clearly and concisely describes the unique value of a company's products and services. Phrased differently, it is the company's core objectives, which set it apart from ...

Dave Foster is CEO of AvreaFoster, a brand and marketing agency that helps B2B companies use the power of their brand to grow business. In the beginning—before your business became a business—it was ...

Most behavioural and computational models of decision making assume that the following five processes are carried out at the time the decision is made: representation, action valuation, action ...