What it could mean to insert advertising into a 1-to-1 relationship. Imagine you’re talking to someone and they suddenly start to add advertising to the exchange. What might that look like? In a 1965 episode of the classic sitcom I Dream of Jeannie,

The company said on Friday that it would start serving ads in the free version of its chatbot over the next several weeks.

OpenAI plans to start testing ads inside of ChatGPT "in the coming weeks." In a blog post published Friday, the company said adult users in the US of its free and Go tiers (more on the latter in a moment) would start seeing sponsored products and services appear below their conversations with its chatbot.

Ads are coming to the bottom of ChatGPT’s answers for certain users—as the $500 billion startup looks to offset the massive costs of offering generative AI services.

According to guidelines posted by OpenAI on Friday afternoon, responses in ChatGPT will not be influenced by ads, which will be clearly labeled, and conversations will not be accessible to advertisers.