True happiness isn't just a fleeting emotion; it's a state of being that you can cultivate. This article goes beyond common ...

Persuading AI to Comply with Objectionable Requests " suggests that human-style psychological techniques can be surprisingly ...

How to use science based 'psychic' powers for party tricks This article was taken from the March 2012 issue of Wired magazine.

The science pros at The King of Random break down clever tricks that can be done with disposable lighters. Largest Home Depot ...

I study human creativity regularly, always looking for new studies on the subject. And when I find enough of them I share a cluster here for CMOs everywhere to try on themselves and on their teams ...

A food-industry nutritionist shares 3 tricks companies use to 'science-wash' products, and how to spot them ...

While human beings are rational thinking creatures, there are a bunch of ways that our mind tricks us into working against our self-interest, and screw up everything that we do.

Researchers perform magic tricks for birds, who are not amused Can an animal without hands recognize when humans are using sleight-of-hand tricks?

Trilobites Magic Tricks May Fool You, but These Birds Can See Through Them A small experiment using sleights of hand and illusions offers insights into how birds and people perceive the world.

Whether you’re looking to entertain your holiday guests or desperate to kill time at a family gathering, there’s always a cool science trick you can fall back on. Here are some of the best ...