Roblox has been a pillar of the games industry for 15 years. For a long time, the platform was given the cold shoulder by the industry at large, considered a playground for children that paled in ...

When I spoke to Roblox in 2020, the company was in the midst of rebuilding its entire underlying infrastructure. It had been running into issues with downtime due to insufficient resources to meet ...

Founded in 2024, the studio builds Roblox titles with AI-driven workflows and next-gen ecosystems. In soft launch, SuperbulletAI generated $3,650 from 1,110 users in three weeks with zero marketing.

With Roblox’s massive IPO this month, game developers, brands and investors alike are wondering what factors cause the most successful games on this $47 billion platform to break out from the millions ...

A new investigation finds that Roblox's monetization program is even more manipulative than it appears. Which is saying something. The problem is that the actual amount Roblox pays these kids for ...

Metaverse hype may have died down since the first half of 2022, but brands still got solid engagement in both Roblox and Fortnite in 2023, according to a new report from branded Roblox game developer ...