UK – At a lecture hosted by the International Journal of Market Research (IJMR), researchers from Kantar, NatCen and Ipsos Mori discussed the future of random probability sampling. Random probability ...

Systematic sampling is straightforward and low risk, offering better control. However, it may introduce sampling errors and ...

The “one big breakthrough” pattern suggests that total citation counts can mislead. A researcher with one highly-cited paper and several uncited ones may have a more impactful trajectory than one with ...