Even the most skilled developers and product designers can’t always know exactly what their users want. Software prototyping provides a functional proof-of-concept mock-up that identifies missing ...

Working on a new product is always an exciting and risky process, even when you have all the data suggesting that the product is a win. In addition to all the administrative work, you need to know the ...

Ryan Gray is Co-Founder and CEO of SGW Designworks, a product engineering and design firm featured in The Lean Startup. It’s very common for a prospective client to come to our product development ...

Most early-stage ventures and new products fail because too few customers want what’s offered. Specifically, either: 1) the product doesn’t address a strong unmet customer need; or 2) the need is real ...

Over the years, we’ve learned that new games are much more likely to succeed if a more dependable, iterative mobile game prototyping method is followed. One of our strategy's core values at justDice ...

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Opinions expressed by Entrepreneur contributors are their own. Amazon Fire Phone, Google Glass, New Coke and Nintendo’s Virtual Boy: What do all these products have in common? They didn’t sell.

Great casino games are not built on intuition alone—they are the result of structured planning, testing, and validation long before development begins. While visuals and features often get the ...

A US Army rendering of a prototype adaptive PACE (A-PACE) routing software to interlink disparate tactical radio networks. (US Army) US Army officials are gathering industry input for the development ...