All businesses, from startup coffee roasters to billion-dollar e-commerce companies, are vested in tracking their progress, figuring out what works and fixing what doesn’t. That’s where Key ...

Let's say that your business averages a cash balance of $100,000 at the end of every month. You also find that even though you average a $100,000 in cash you often find yourself in a position where ...

Key Performance Indicators are quantifiable values that help you understand how well your company is achieving its business objectives. Most of them compare a company's progress toward reaching its ...

Depending on what definition you use, performance objectives are outcome goals for your staff or department, or measurements that judge how well they do their jobs. Key performance indicators are ...

Has any other acronym done as much damage to marketing effectiveness as ‘KPI’? The KPI is coveted everywhere as a thing of gargantuan significance, but as with all pieces of jargon, it gets massively ...