Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

The bottom-up fabrication of nano- and microscale structures from primary building blocks (molecules, colloidal particles) has made remarkable progress over the past two decades, but most research has ...

Innovation is the hottest word in health care. Yet in a sprawling $3 trillion sector, the positive consequences of innovation are realized only if what one entity learns spreads from the innovator to ...