How Will E-Business Affect a Marketing Plan?. Marketing plans include market analysis, customer segmentation, promotional strategies and pricing strategies to position a small business and its ...

Having a good plan can save you a lot of time and other resources, especially when you're starting a new project. Here are some potential problems to watch out for when figuring out how best to ...

Marketing Plan for Housing Development Company. As a developer, you need a marketing plan that's all-inclusive, covering your progress from initial site plan announcements to sales of your ...

The authors propose a research approach to explore how marketers can best modify key marketing practices to lessen e-waste. The Journal of Managerial Issues (JMI) is a management academic journal that ...

Knowing the habits and practices of consumers is essential to setting a successful marketing strategy. When targeting the UAE market, it is important to point out that 80% of purchases made in ...

Peloton’s chief marketing officer has a strategy to get the beleaguered fitness company back on track: Don’t talk only about the bike.

Matter's 2024 Marketing Outlook Survey reveals CMOs' plans to increase budgets, incorporate AI tools and build their brands next year.