“In a design paradigm...the solution is not locked away somewhere waiting to be discovered but lies in the creative work of the team. The creative process generates ideas and concepts that have not ...

Design thinking is a problem-solving process that encourages us to rethink the world and how people connect through products, systems or institutions. Leading brands globally use design thinking to ...

Rapid prototyping processes, part of design thinking, can lead to an abundance of fresh ideas. In last week’s column, we shared how biopharmaceutical company AbbVie uses design thinking to humanize ...

Have an intractable problem? Looking to build a stronger team? Design thinking is a process aimed at solving problems that focuses on empathy, experimentation, and feedback. Interested in setting up a ...

“In a design paradigm. . .the solution is not locked away somewhere waiting to be discovered but lies in the creative work of the team. The creative process generates ideas and concepts that have not ...

Most businesses struggle with innovation, not because they lack ideas, but because they lack a clear and effective process. Great ideas don’t emerge in a vacuum. They require structure, iteration, and ...

Design thinking is a powerful process that requires a growth mindset to develop inventive solutions. An inquisitive mindset and desire to seek new learning are necessary for design thinking. Design ...

Building a customer-centric future is more important now than ever. Agile CX designs that can keep up with changing customer preferences are essential. The race to customer experience (CX) excellence ...

Martelle Esposito is the founding president and CEO of Mothership, a nonprofit platform for millenial parents seeking health information. She’s also the senior program manager at the Johns Hopkins ...